Super Clean is a brand that sets itself apart in the auto detailing industry by offering convenient pickup and drop-off services, paired with a commitment to local, trustworthy, and professional quality. The client and I aimed for a voice that felt both friendly and precise. To emphasize the brand’s differentiation, I avoided the typical visual tropes seen in the industry. The fonts and colors were carefully selected to convey a sense of cleanliness and energy, while rounded serifs add a touch of warmth and timeless reliability.